Understand Your Maps with Map Insights
See exactly how visitors interact with your maps. Map Insights tracks views, marker clicks, store locator searches, and shape interactions, giving you a clear picture of what your audience cares about most.
Track Every Interaction Across Your Maps
Map Insights monitors four key event types so you always know how visitors engage with your maps. Every map view, marker click, store locator search, and shape interaction is recorded automatically and presented in a clear analytics dashboard.
- Map page views counted automatically
- Marker click tracking for info windows
- Store locator search terms and locations
- Shape interaction tracking for polygons, polylines, and circles
- All data collected anonymously via browser cookies
A Complete Analytics Dashboard at Your Fingertips
The Insights dashboard gives you a full overview of visitor activity across all your maps. View time series charts powered by Chart.js, see device and browser breakdowns, and identify your top performing maps and markers in one place.
Unique Visitors
Count distinct visitors by anonymous GUID without collecting any personal information.
Time Series Charts
Line charts showing interaction trends over time so you can spot patterns at a glance.
Device Breakdown
See top device, form factor, and browser to understand how visitors access your maps.
Top Performers
Identify your most viewed maps and most clicked markers to focus on what matters.
Insights Settings
Simple Setup, Privacy First
Getting started with Map Insights takes just one click. Enable it in your global settings, choose your preferred retention period, and start collecting anonymous interaction data right away. No personal information is ever stored.
- One toggle to enable in global settings
- Choose 30, 60, or 90 day retention period
- Data auto-purged after retention window
- No IP addresses or personal data stored
- Anonymous visitor GUIDs via browser cookies
- Works with all map engines
Free vs Pro
Compare the Free and Pro versions.
Map Insights is a Pro feature. Upgrade to unlock the full analytics dashboard, event tracking, and visitor reports.
Ready to understand your map audience?
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Half a million websites rely on WP Go Maps. Here's what store owners, developers, and agencies are saying.
After looking for a good plugin option for a client, I found WP Go Maps. It does tons of stuff, is pretty straightforward to implement, and is cost-effective. I was also really pleased to find out that they provide the plugin free of charge to NPOs!
The plugin is excellent for customers to find our retailers... the pro version is worth the expense. They're quick to respond — Nick got back to me in less than 24 hours.
We use the map on a client website for their store locations... All round, a recommended solution for mapping and plotting location based data on your WordPress site.
I spent countless days testing the myriad of Google Maps plugins available for WordPress, and when I first tried WP Go Maps I immediately knew my search was over. I needed something powerful and customisable while still being super easy and intuitive for my client to use. After using the free version for a short while, I was so impressed I decided to buy the Pro version — it was worth every cent (and more).
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Pay once and never again. Support and Updates for version 10 forever. What “Version 10 forever” means Use Version 10 on your sites for life - no recurring fees, ever. Security patches and WordPress & PHP compatibility updates for Version 10 are included forever, so your site stays safe and working. New major versions only come around every 1 - 2 years. When one lands you get 50% off the upgrade - optional, never required.
1 Site
Get the powerful Pro add-on and use it on one site.
1 site license
$69 once off
- Quick email support
- Access to Version 10 forever What “Version 10 forever” means Use Version 10 on your sites for life - no recurring fees, ever. Security patches and WordPress & PHP compatibility updates for Version 10 are included forever, so your site stays safe and working. New major versions only come around every 1 - 2 years. When one lands you get 50% off the upgrade - optional, never required.
- Access all pro features
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5 Sites
Get the Pro add-on and all our other add-ons and use them on 5 websites.
5 site license
$99 once off
- Quick email support
- Access to Version 10 forever What “Version 10 forever” means Use Version 10 on your sites for life - no recurring fees, ever. Security patches and WordPress & PHP compatibility updates for Version 10 are included forever, so your site stays safe and working. New major versions only come around every 1 - 2 years. When one lands you get 50% off the upgrade - optional, never required.
- Access all pro features
- Included: Gold Add-on
- Included: VGM Add-on
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∞ Sites
Get all our add-ons, use them on as many sites as you like and get access to all future major versions.
Unlimited site license
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- Access all future versions
- Access all pro features
- Included: Gold Add-on
- Included: VGM Add-on
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Not for resale.
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- Pro features, 1 site
- Version 10 forever
- Forum support
- No Gold or VGM add-ons
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1 site
The Pro add-on for one site
$69 once off
- All Pro features
- Version 10 forever
- Quick email support
- No Gold or VGM add-ons
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5 sites
Pro plus every add-on
$99 once off
- All Pro features
- Version 10 forever
- Quick email support
- Gold and VGM included
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Unlimited sites
Everything, everywhere, forever
$299 once off
- All Pro features
- All future versions
- Quick email support
- Gold and VGM included
One-off payment, no subscription.
All plans are one-off payments with a 30 day money back guarantee.
Common Questions
Frequently Asked Questions
Everything you need to know about Map Insights in WP Go Maps.
What does Map Insights track?
Map Insights tracks four event types: map views, marker opens, shape opens (polygons, polylines, and circles), and store locator searches. It also reports unique visitors, top devices, form factors, and browsers.
Is visitor data anonymous?
Yes. Map Insights uses anonymous GUID cookies to identify unique visitors. No IP addresses, GPS coordinates, or personal information are collected or stored at any point.
How long is analytics data kept?
You can configure data retention to 30, 60, or 90 days. Once data exceeds the chosen retention window it is automatically purged from the database to keep things clean.
Which map engines support Map Insights?
All map engines are supported. Whether you use Google Maps, Leaflet, or OpenLayers, Map Insights collects analytics data consistently across every engine.
Can I see which markers are most popular?
Yes. The dashboard includes a top performers report that highlights your most viewed maps and most clicked markers, so you can focus on the content that resonates with your audience.
Is Map Insights included in the free version?
No. Map Insights is a Pro feature. You will need the Pro add-on to access the analytics dashboard, event tracking, and visitor reports.
We've been building this plugin for nearly 14 years
... 3,009 reviews and 26 million downloads later, we are rated the number one map plugin in the world for building maps in your WordPress website. Read the reviews to find out why we are leading the market.
Nick Duncan, WP Go Maps Founder